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AI-Powered Sales Letters: The Game Changer for Coaches & Consultants

Step into the future with AI-crafted sales letters. Learn the insider secrets in our video and see how AI can transform your coaching or consulting business.

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Use AI to write your sales letters

Understanding the Anatomy of a Compelling Sales Page For Coaching or Consulting

The Syntax Of Sales

“The Syntax of Sales” is like a path made of text blocks. Each block is a step. They lead your prospect from their problem to their goal. Your solution is the bridge.

Now, expanding on this, each text block is carefully placed.

The first blocks address the prospect’s current challenges. They resonate with their struggles. This builds trust. Next, blocks gradually introduce your solution. They’re like signposts, showing the way forward. As the path progresses, each block builds on the last. They highlight benefits, answer doubts, and showcase value. The order is key. It’s a journey from doubt to confidence, problem to solution.

By the end, the prospect isn’t just at the goal.

They’ve walked the path and seen every step.

That’s the art of arranging your sales syntax. It guides, convinces, and satisfies.

Callout: The First Connection

Why It Works: The callout is your first engagement with the reader. It’s a brief, attention-grabbing statement that resonates with your target audience, making them feel seen and understood.

Why This Order: Positioned at the top, it serves as an immediate hook, ensuring the reader feels that the page speaks directly to them.

Headline: Capturing Interest

Why It Works: The headline is a powerful, concise statement summarizing the core benefit of your offer. It’s designed to intrigue and draw the reader in.

Why This Order: Following the callout, the headline builds on the initial interest, compelling the reader to dive deeper into the page.

Video Section: Engaging on a Deeper Level

Why It Works: Videos can convey emotion and information more dynamically than text. This section typically features testimonials or an introduction to the service, fostering trust and connection.

Why This Order: Placed near the start, it leverages visual engagement to complement the written content, enriching the reader’s understanding.

Subheadline: Expanding the Message

Why It Works: The subheadline provides more detail or context to the headline, further clarifying the offer’s value.

Why This Order: It acts as a bridge between the headline and the detailed content that follows, maintaining the reader’s interest.

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“If This, Then That” Framework: Relating to the Reader

Why It Works: This section directly addresses the reader’s current challenges and links them to the offered solution, making the service feel tailored and relevant.

Why This Order: Positioned after the initial hook, it starts to build a logical connection between the reader’s needs and your service.

Story/Problem and Why the Problem Exists: Building Empathy

Why It Works: Sharing a story or discussing the common problem your service addresses helps the reader feel understood and not alone in their struggles.

Why This Order: This section delves deeper into the issue, laying the groundwork for introducing your solution as a logical next step.

Solution/Outcome: Presenting the Answer

Why It Works: Here, you introduce your service as the solution to the reader’s problem, highlighting the positive outcomes they can expect.

Why This Order: After outlining the problem, presenting the solution provides a natural progression, showing the reader how your service can help them.

Case Studies/Testimonials: Demonstrating Success

Why It Works: Success stories and testimonials provide social proof, demonstrating the effectiveness of your service and building trust.

Why This Order: Following the solution presentation, these stories validate your claims and show real-life examples of success.

Introducing the Offer: Detailing What’s Included

Why It Works: This section breaks down the specifics of your offer, giving the reader a clear understanding of what they will receive.

Why This Order: Provided after building interest and trust, it capitalizes on the reader’s curiosity about the specifics of your service.

Call To Action: Inviting Engagement

Why It Works: A clear, persuasive CTA encourages the reader to take the next step, whether it’s scheduling a call, signing up, or another action.

Why This Order: Placed towards the end, it directs the now-informed and interested reader towards taking a decisive action.

Guarantee/Risk Reversal: Alleviating Fears

Why It Works: Offering a guarantee reduces the perceived risk, making the decision to engage with your service easier for the reader.

Why This Order: It addresses any last-minute hesitations after the reader has considered the offer, reinforcing their confidence in the decision.

Testimonials: Reinforcing Credibility

Why It Works: More testimonials at this point serve as a final reassurance of your service’s value and effectiveness.

Why This Order: Placed at the end, they leave the reader with positive, trust-building stories as they contemplate taking action.

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Use custom instructions for a different “voice” and tone in the writing.

The Power of the Exploration Call CTA: Ensuring a Mutually Beneficial Fit

Why an Exploration Call CTA Works

The ‘Exploration Call’ Call To Action (CTA) is a pivotal element in the sales process for coaching or consulting programs. It serves as a selective bridge between potential clients and the service provider.

1. Finding the Right Clients: An exploration call allows both parties to assess compatibility. For the service provider, it’s a chance to understand the prospect’s needs and determine if they align with the program’s offerings. For the client, it provides a real feel for what the program entails and if it resonates with their expectations and goals.

2. Screening Process: This CTA acts as a filtering mechanism. It attracts serious inquiries, as scheduling a call requires a higher level of commitment than, say, downloading a brochure. It helps in weeding out those who might not be a good fit, saving time and resources.

3. Personalization: Every client’s needs and circumstances are unique. An exploration call allows the provider to tailor their pitch, highlighting aspects of the program that are most relevant to the individual’s situation. This bespoke approach often leads to higher conversion rates.

How to Implement an Effective Exploration Call CTA

1. Positioning: Place the CTA towards the end of the sales page. By this point, the prospect has gathered enough information to be seriously considering the program.

2. Clear and Inviting Language: Use language that is welcoming and non-intimidating. Phrases like “Discover if this is right for you” or “Let’s explore how this can help you” are inviting and create a sense of partnership.

3. Outline the Process: Explain briefly what the call entails. This might include discussing the prospect’s goals, challenges, and what they can expect from the program. Transparency is key to setting the right expectations.

4. Ease of Scheduling: Integrate a simple scheduling tool or a clear link to book the call. The easier the process, the more likely prospects will follow through.

5. Follow-Up: Ensure there’s a system in place for follow-up after the call, regardless of the outcome. This builds a relationship and can lead to referrals or future engagements.

The Role of Exploration Calls in Effective Sales Strategy

Building Trust and Rapport: These calls establish a personal connection, an essential factor in the coaching and consulting industry where trust is a significant deciding factor.

Feedback Mechanism: They provide valuable insights into the needs and concerns of your target market, allowing for continuous improvement of your offer.

High Conversion Potential: Prospects who take the time for a call are often further down the sales funnel. The personalized interaction on these calls can significantly increase the likelihood of conversion.

Long-Term Client Relationships: By starting with a conversation, you lay the foundation for a relationship based on understanding and mutual respect, leading to longer and more fruitful engagements.

an illustration of the prompt of the week

Prompt Of The Week

Everything following the ==> are the prompts

Mini Sales Page For Coaching and Consulting

⇒ Act as an expert copywriter specializing in crafting engaging sales page copy, your task is to create a compelling narrative for the sales page of a [coaching or consulting] offer. Your writing should resonate with the ideal client persona, addressing their core problem and leading them towards their dream outcome. Throughout the copy, integrate the pain points and desired outcomes of the target audience, ensuring the language and tone are aligned with the brand’s voice.

Begin with a Callout that directly speaks to the ideal client, followed by an attention-grabbing Headline that encapsulates the essence of the offer. 

Optional Video Section – just simply say “insert optional video here from Coach or Consultant that briefly connects with the ideal client persona”

Follow this with a Subheadline that expands on the headline, providing more context or intrigue.

Next, employ the “If this, then that” framework to connect the client’s current situation with the potential solution offered. This leads into a section discussing the Story/Problem and Why the Problem Exists, offering a deeper understanding and empathy towards the client’s challenges.

Introduce the Solution/Outcome of your offer, explaining how it addresses the core problem and leads to the desired outcome. Include a Case Study or a success story to validate the effectiveness of your offer.

Then, Introduce the Offer and benefits, using bullet points for clarity and impact. 

This should be followed by an Outline of the Offer Curriculum, detailing each phase (steps 1-5), and their respective outcomes, to give a clear picture of the journey the client will embark upon.

The section “Here’s what you’ll get” should detail the features and delivery outline of the offer, followed by an enticing presentation of the Bonuses included. The Call To Action (CTA) should be clear, persuasive, and easy to follow, encouraging immediate action.

Reinforce the value of the offer with a Guarantee/Risk Reversal statement, alleviating any fears or hesitations.

Finally, include Testimonials from previous clients to build trust and credibility.

Your primary goal is to draft a sales page that not only informs but also emotionally connects with and motivates the target audience to take action on the [coaching or consulting] offer. The copy should be structured, engaging, and aligned with the provided framework, effectively communicating the value and transformation offered by the service.

Before you write, ask me questions, one at a time in order to gather the information you need.

After you have asked the questions and gathered information, write the sales page using H2 and H3 headers, etc in markdown format

Ask for Edits, expand certain sections, etc.

⇒ now write an extended call to action where the prospect arranges an exploration call to explore if they are right for [program] and more importantly, is [program]  right for them

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Jim has been a niche site publisher and blogger since 2010.
He writes about how AI helps online publishers
work smarter and more profitably here at
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Jim Van Wyck

Publisher & Writer

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