FREE AI Prompt Cheat Sheet For Website Publishers

17 powerful pages. Learn tips and tricks to get the results you want
from ImageBots, Chatbots , and Artificial Intelligence copy writers.

 create and edit a blog post in Gutenberg

This video Walks You Through This Page

This is a video overview of how to use Gutenberg to make your page attractive, engaging, and useful for your visitors.
If you click the sliders at the bottom of the video, you have the option of many speeds, up to 2x.

To use Gutenberg to edit an existing blog post, log in to your WordPress website, navigate to the “Posts” section, and select the post you want to edit. Once in the editor, you can use the various blocks to add and format text, images, videos, and more. To edit existing blocks, click on the block to select it and use the settings and formatting options in the toolbar to make changes. You can also add new blocks by clicking the “+” icon and selecting the type of block you want to add. Once you’re finished editing your post, click “Save Draft” or “Publish” to update your content.

Add a featured image and put the blog post in the correct category. Save.

Adding a featured image and putting the blog post in the correct category are important first steps when creating a new blog post in WordPress.

To add a featured image, first, click on the “Set featured image” link in the Featured Image section on the right-hand side of the editor. Then, either upload a new image or select an image from your media library. Once the image is selected, click the “Set featured image” button.

To put the blog post in the correct category, first, locate the Categories section on the right-hand side of the editor. Then, either select an existing category or create a new one by clicking on the “+ Add New Category” link. Make sure to choose a category that accurately reflects the content of your blog post.

By adding a featured image and selecting the correct category, you can help your blog post stand out and make it easier for readers to find and engage with your content

Add An H2 Header

To add an h2 header in Gutenberg, first, place your cursor where you want the header to be added. Then, click on the “+” icon, select the “Heading” block, choose the “H2” option from the block’s settings, and start typing your header text.

H2 and H3 headers are important for both reading and SEO for a number of reasons.

Gutenberg editor fantasy image
Add captions to reinforce your message – make images clickable

First, from a reading standpoint, headers help to break up long blocks of text and make the content more scannable and easy to navigate. By using headers to organize your content into sections and subsections, readers can quickly find the information they are looking for and understand the hierarchy of the content.

Second, from an SEO standpoint, headers provide important signals to search engines about the structure and relevance of your content. By using H2 and H3 headers to highlight your main topics and subtopics, you can help search engines understand the key themes of your content and improve your chances of ranking higher in search results.

In addition, properly using headers can also improve the accessibility of your content for users with disabilities who rely on assistive technologies to navigate the web.

Overall, using H2 and H3 headers is an important best practice for both reading and SEO, and can help to improve the usability, accessibility, and search engine visibility of your content.

Add Text/Paragraph

To add a text/paragraph block in Gutenberg, click the “+” icon and select the “Paragraph” block from the list of available blocks. Alternatively, you can type “/” followed by “paragraph” and select the block from the options provided.

Add and edit an image block

captions are useful. Use when appropriate

To add an image block in Gutenberg, click the “+” icon and select the “Image” block from the list of available blocks.

Then, upload the image from your computer or select it from your media library. Once the image is added, you can format it by clicking on it and selecting from the available options in the block’s settings, such as aligning the image to the left, center, or right of the page, setting the image’s width and height, adding a caption, and more.

You can add an image by dragging and dropping it onto the editor. In addition, Gutenberg allows you to edit the image directly within the editor, such as cropping, resizing, and rotating it, without having to use an external image editor.

Relevant images are important for both content and SEO for several reasons.

First, images help to break up long blocks of text and make content more visually appealing and engaging. By including relevant images to the content, you can help illustrate key points and provide additional context to help readers better understand the information being presented.

Second, from an SEO standpoint, relevant images can help improve your content’s visibility and ranking in search engine results. By optimizing images with relevant alt tags and descriptive file names, you can provide additional signals to search engines about the topic and relevance of your content.

Additionally, relevant images can also help improve your content’s overall user experience, making it more enjoyable and easier to read for your audience.

However, it’s important to note that while images can be beneficial for SEO, they should not be used in a way that compromises the quality or readability of your content. Images should always be relevant, high-quality, and used sparingly to avoid overwhelming or distracting the reader.

Overall, including relevant images in your content is an important best practice for both user experience and SEO, and can help enhance your content’s overall quality and visibility.

Add A YouTube Block

To add a YouTube block in Gutenberg, click the “+” icon and select the “YouTube” block from the list of available blocks. Then, enter the URL of the YouTube video you want to embed, or search for a video within the block settings. 

Once you’ve added the YouTube block, your readers will be able to watch the video directly within your blog post.

Install Ultimate Blocks Plugin

To download and install the Ultimate Blocks plugin in WordPress, log in to your WordPress dashboard and navigate to the “Plugins” section. T

hen, click on “Add New” and search for “Ultimate Blocks.” Click on “Install Now,” and once the installation is complete, click “Activate” to activate the plugin. Once the plugin is activated, you’ll have access to a variety of new Gutenberg blocks, such as a table of contents block, a social sharing block, and more.

You can customize the appearance and settings of each block to suit your needs. The Ultimate Blocks plugin can help you enhance your blog posts and make them more engaging and visually appealing for your readers.

Create A Styled Block

This is a styled box created using Ultimate Blocks plugin.
There are many easy ways to enhance your content with other blocks. Experiment!

Ultimate Blocks provides a simple way to create styled boxes in Gutenberg. To create a styled box using Ultimate Blocks, first, add a new block and select the “Styled Box” option from the Ultimate Blocks category. Then, choose the style you want to use for your box, such as rounded or square corners, and select the color you want to use for the background. Next, add your content to the box, such as a title, text, or image. You can also customize the font style and size for your content within the styled box. Once you’re satisfied with the design, you can save the box as a reusable block to use in other posts. Styled boxes are a great way to draw attention to important information or to break up large blocks of text, and Ultimate Blocks makes it easy to create them with just a few clicks.

Add Social Share Buttons

Ultimate Blocks also provides an easy way to add social share buttons to your blog posts in Gutenberg. To do this, first, add a new block and select the “Social Share” block from the Ultimate Blocks category. Then, choose the social networks you want to include in the share buttons, such as Facebook, Twitter, or LinkedIn.

You can also customize the buttons’ appearance by selecting from different button styles and sizes. Use the settings from the right sidebar for this block. I chose to make the share buttons large, and to only include the 4 you see above.

Once you’ve added the social share block to your post, your readers will be able to easily share your content on their favorite social networks, helping to increase your blog’s reach and engagement.

Create A Reusable Block – Author block

To create a reusable block that can be used as an author block in Gutenberg, first, create the block with the content you want to reuse. Then, click on the three vertical dots in the upper-right corner of the block and select “Add to Reusable Blocks.” Give the block a name that you’ll easily recognize, such as “Author Bio,” and click “Save.” Now, whenever you want to use the author bio block in a new post, simply add a new block, click on “Reusable,” and select the “Author Bio” block from the list. You can also edit the block’s content from within the new post without affecting the original reusable block. This can save you time and effort when creating multiple blog posts that require the same author bio.
In the example below, I chose a testimonial black as it lets me put a picture on the left, as well as formatting the block in a way that I find pleasing.

This is where you tell people why they should believe you.

Jim Van Wyck


More Uses of Reusable Blocks

  1. Author bios
  2. Call-to-action sections
  3. Testimonials from customers or clients
  4. FAQ sections
  5. Product descriptions
  6. Social media sharing buttons
  7. Contact information
  8. Advertisements or sponsor messages
  9. Email newsletter signup forms
  10. Event announcements
  11. Related post sections
  12. Featured posts or articles
  13. Video transcripts
  14. Quotes from experts or influencers
  15. Glossary or dictionary definitions
  16. Table of contents
  17. Team member profiles
  18. Infographic descriptions
  19. Resource lists
  20. Content warnings or disclaimers

To remove a reusable block from your Gutenberg editor, first, click on the reusable block to select it. Then, click on the three vertical dots in the top-right corner of the block and select “Remove Block.” A pop-up message will appear asking if you want to remove the block from just the current post or from all posts that use the block. Choose the option that suits your needs and click “OK” to confirm the removal. Once you remove a reusable block, it cannot be retrieved, so make sure you are sure about removing it before proceeding.

Reusable blocks can save you time and effort by allowing you to reuse common sections or content across multiple blog posts. By creating a reusable block for a specific purpose, you can maintain consistency in your blog’s layout and design, and ensure that your content is easy to read and engaging for your readers. With a little creativity, the possibilities for reusable blocks are endless!

In conclusion, by using the tips and tools outlined above, you can create a more attractive and engaging blog post in Gutenberg. Whether you’re adding images and videos, using reusable blocks, or trying out new Gutenberg blocks like Ultimate Blocks, there are many ways to enhance your blog posts and make them more visually appealing to your readers. Remember, creating a great blog post takes practice, so don’t be afraid to experiment and try new things. With time and experience, you’ll find the methods that work best for you and your blog’s unique style. We hope that you found these tips helpful, and we encourage you to give them a try in your next blog post!

Have you tried any of these methods in your blog posts? 

What other tips do you have for creating attractive blog posts in Gutenberg?

 Share your thoughts and experiences in the comments below!

Jim has been a niche site publisher and blogger since 2010.
He writes about how AI helps online publishers
work smarter and more profitably here at
He teaches meditation and mindfulness at his Meditation Techniques site.
and on Meditation Techniques Daily where he posts to his 640,000 fans every day.
Find his personal profile on Facebook here.

Learn more about Jim and Ultimate Prompts at our About Page

Jim Van Wyck

Publisher & Writer

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