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PAS copywriting framework boosts sales

Triple Your Sales with the Time-Tested PAS Framework

Are you tired of creating sales copy that just doesn’t convert?

Frustrated by bounce rates that are through the roof, while your conversion rates are scraping the bottom of the barrel? Fear not, my friend.

I’m about to introduce you to a game-changing strategy that will supercharge your copywriting game.

Buckle up because it’s time to triple your conversion rates using the time-tested PAS formula!

Your robot copywriter helps you triple your sales.
Your robot copywriter helps you triple your online sales.

You might be wondering, what on earth is the PAS formula?

Well, it’s your secret weapon, your golden ticket, your ace in the hole.

The key to crafting irresistible copy turns skeptical prospects into eager customers. It stands for Problem-Agitate-Solution, a proven method that is guaranteed to revamp your copywriting, catapult your conversions, and bring a new sense of excitement to your marketing efforts.

In the next few minutes, you’re going to discover the power of this simple yet effective framework. By the end of the video below, you’ll be armed with a strategy that top copywriters have been using for years to command attention, stir emotions, and drive action. So, are you ready to revolutionize your copywriting game and triple your conversion rates?

Teach ChatGPT the PAS framework and see the sales copy emerge.
Teach ChatGPT the PAS framework and see the sales copy emerge.

Check out the video below!

Structured Approach and Consistency With Copywriting Frameworks

When you use a copywriting framework with ChatGPT, it gives the AI a structured format to follow.

This structure guides ChatGPT in a step-by-step process, ensuring the output remains consistent, coherent, and effective in delivering the desired message.

Emphasizing Key Elements

Copywriting isn’t just about piecing together words and sentences, it’s about emphasizing the right points at the right time.

A copywriting framework ensures that ChatGPT focuses on important aspects such as understanding the audience, addressing a problem, offering a solution, and delivering a powerful call to action.

Use copywriting frameworks with AI and the results will astound you.
Use copywriting frameworks with AI and the results will astound you.

Utilizing AI Learning

ChatGPT is built on an extensive knowledge base, trained on a vast array of data from diverse sources. When a user employs a copywriting framework, they leverage this knowledge and direct it towards a specific goal. This allows ChatGPT to generate unique ideas, phrases, and structures that are not only innovative but also in alignment with the guidelines of the framework.

Boosting Efficiency and Productivity

One of the key advantages of using a copywriting framework with ChatGPT is the significant improvement in efficiency and productivity. Once the user provides the necessary inputs, ChatGPT can generate compelling copy at an incredibly rapid pace. This leaves more time for the user to focus on other crucial aspects of their work, thereby increasing productivity.

Overview of the PAS Framework

PAS stands for Problem-Agitate-Solution. It’s a widely used and effective copywriting formula that helps to create persuasive and engaging content. Here’s how it works:

  1. Problem: Identify a problem that resonates with your target audience.
  2. Agitate: Amplify that problem, stir emotions, and build urgency around the need for a solution.
  3. Solution: Present your product or service as the solution to the problem.
You and AI - an unbeatable sales team.
You and AI – an unbeatable sales team.

Why the PAS Framework is Effective

The PAS framework is powerful because it leverages a deep understanding of human psychology.

The copywriter gains attention by identifying a problem that the audience can relate to. Agitating the problem arouses emotions and increases the desire for a resolution.

Finally, presenting the solution satisfies the built-up anticipation, making the product or service more attractive.

Suitable Use-Cases for the PAS Framework

The beauty of the PAS framework lies in its versatility. It can be effectively used in various scenarios, some of which are:

  1. Sales and Marketing Copy: The PAS framework is fantastic for creating compelling product descriptions, sales letters, email marketing campaigns, and more. It helps you directly address the needs of your potential customers and provide them with a solution.
  2. Content Creation: Blog posts, articles, or any content that intends to educate the reader can also benefit from the PAS framework. Identify a problem your readers face, delve deeper into its implications, and then offer them valuable solutions.
  3. Social Media Posts: PAS can be used to craft engaging social media posts that capture attention, build interest, and lead to action. Whether you’re promoting a product or advocating for a cause, this formula can help.

Remember, the PAS framework is all about empathy. It’s about understanding the struggles of your audience and offering them a way out. This principle can be applied to virtually any form of communication where persuasion is needed.

The PAS Prompt: Problem, Agitate, Solution

PAS is an incredibly reliable sales copy formula. Use it in your copy to multiply your conversions.


==> Act as a direct marketing copywriter,  Write in a friendly and conversational tone.
Use short sentences to emphasize key points.  Keep paragraphs short, never longer than three sentences.  Use single-sentence paragraphs to introduce each main concept.  Use compelling H2 headings where appropriate,
End with a call to action.

 I am selling [PRODUCT / SERVICE]
I need to write [INSERT]  eg product description for website, email, facebook post, etc
Use the PAS formula to write it:
Step 1 (Problem): Lay out the reader’s problem
Step 2 (Agitate): Rub salt in the wounds… dig deeper into an issue they are angry or agitated about.
Step 3 (Solution): Step in with the solution. I am selling the solution to their problems and difficulties … explain how.
Are you ready for me to enter the [problem] and the [product or service] so you can write the sales copy?

Jim has been a niche site publisher and blogger since 2010.
He writes about how AI helps online publishers
work smarter and more profitably here at
He teaches meditation and mindfulness at his Meditation Techniques site.
and on Meditation Techniques Daily where he posts to his 640,000 fans every day.
Find his personal profile on Facebook here.

Learn more about Jim and Ultimate Prompts at our About Page

Jim Van Wyck

Publisher & Writer

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